Industry Experience

Agency experience informs the questions I study and inspires my practical perspective as an educator. As a Digital Activation Senior Associate at OMD, I developed and executed digital communication campaigns for multimillion-dollar government accounts. This work included audience segmentation using first- and third-party data, strategic recommendations supported by market research and campaign analytics, and collaboration with cross-functional teams and external media partners. At PETERMAYER and Digital Remedy, I honed my skills in media planning, paid social and programmatic advertising, campaign optimization, and client reporting. These roles taught me to translate audience insights into decisions about messaging, platform selection, budgeting, and performance evaluation—experience I now bring into the classroom. Below are select industry experiences.

OMD, Digital Activation, Senior Associate                                                                 June 2022-August 2023

  • Developed and executed strategic digital communication campaigns for multimillion-dollar federal government accounts, translating client objectives into integrated media strategies.

  • Designed audience segmentation and targeting strategies using first- and third-party data to optimize campaign effectiveness and stakeholder reach.

  • Synthesized market research, audience insights, and campaign analytics to develop strategic recommendations and inform communication planning.

  • Collaborated with cross-functional teams and external media partners to implement, monitor, and optimize digital campaigns across multiple platforms.

PETERMAYER, Associate Media Planner                                                                March 2022-June 2022

  • Planned and managed integrated media campaigns aligned with client communication objectives, budgets, and performance goals.

  • Developed strategic media recommendations informed by audience research, consumer behavior, and marketplace trends.

  • Executed paid media campaigns across social and digital platforms while coordinating with creative, account, and analytics teams to ensure cohesive campaign implementation.

  • Evaluated campaign performance and translated analytics into client-facing reports and strategic optimization recommendations

Digital Remedy, Digital Ad Traffic Associate                                                                March 2021-March 2022

  • Executed and optimized digital and programmatic advertising campaigns supporting clients’ strategic communication and marketing objectives.

  • Coordinated campaign activation across demand-side and supply-side platforms (DSPs/SSPs), ensuring quality assurance and successful implementation.

  • Monitored campaign performance, analyzed key performance metrics, and implemented data-driven optimizations to improve campaign outcomes.

  • Partnered with internal account management, operations, and technology teams to troubleshoot campaigns and deliver effective digital communication solutions

Industry Certifications                                                          

  • Brandwatch Consumer Research Foundations Certificate

  • Citi Program Training

  • Loyola University New Orleans Young Women’s Leadership Academy

  • Hootsuite Platform Certification

  • Hootsuite Social Media Marketing Certification

  • The Trade Desk: Trading Essentials Certification

  • Google Display & Video 360 Certification

  • Google Analytics Certification

  • Ethical Leadership Certification, NASBA Center for the Public Trust